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Rating: 
Summary: A FANTASTIC biz biography!
Review: Here's the wonderful story of a man who set himself a goal--to live in the country--then figured out a way to earn a GREAT living to support that goal. Lyman Wood is (is he still alive?) a direct marketing/mail order pioneer who spent 60 years or so selling everything from $400 Roto Tillers to PRAYERS by mail. He also worked as an advertising and marketing consultant from his rural home. The stories in this book are inspiring AND instructional. This is a book filled with passion. It's not just biographical, it's "how-to." And best of all, it's FUN to read! I recommend it very highly to would-be entrepreneurs and to those frustrated entrepreneurs who occasionally need a "lift."
Rating:
Summary: Practial business Advice from Someone Who Has Succeeded
Review: I read the book for the first time several years ago. Since then I've kept in on my desk to refer back to for practical advice about starting and running my internet business.Much of Lyman's wisdom and insight into the mail order business is directly applicable to developing e-commerce sites for business customers: writing copy that stirs the reader to take action, measuring and testing the results of each ad, starting small and growing the business out of the profits it generates are a few of many gems he practiced. In the book, his passion for doing what he loved, from a place that he loved, with people that he loved was inspirational to me. When I met him in person, he was also a great encouragement to me. I'd recommend this book to anyone interested in in "Making a life" while making a living.
Rating:
Summary: Practial business Advice from Someone Who Has Succeeded
Review: I read the book for the first time several years ago. Since then I've kept in on my desk to refer back to for practical advice about starting and running my internet business. Much of Lyman's wisdom and insight into the mail order business is directly applicable to developing e-commerce sites for business customers: writing copy that stirs the reader to take action, measuring and testing the results of each ad, starting small and growing the business out of the profits it generates are a few of many gems he practiced. In the book, his passion for doing what he loved, from a place that he loved, with people that he loved was inspirational to me. When I met him in person, he was also a great encouragement to me. I'd recommend this book to anyone interested in in "Making a life" while making a living.
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