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Rating: 
Summary: NFT in Foreward This Week
Review: "Every year I come upon a new travel or city guide concept. NFT is one of the best and elegantly thought out sourcebook ideas--each designed in a format suitable for the city covered--listing major city resources for people who live there (where to get bagels or find a gas station in any NYC neighborhood, for instance) with great maps. So far they have Manhattan and Los Angeles. DC, San Francisco, and Boston are next."--Eugene Schwartz, from FORWARD THIS WEEK April 3, 2002
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Summary: NFT in Crain's New York Business
Review: "Not For Tourists Guide to Manhattan is nothing less than a sleekly designed, full-color guide to everything from the lighting schedule of the Empire State Building to a map of Central Park, to Web addresses and phone numbers for ferry services, to full breakdowns on the 10 branches of the Long Island Railroad (with a helpful note about the LIRR's policy on pets). 'Manhattan is an enormous city, but it's really like 2 separate cities,' explains [NFTs] Rob Tallia... 'If you go out of the neighborhood that you know, it's like going to another city.' Is the book the next Zagat Survey...? It's certainly the goal..." Michelle Leder, Crain's New York Business (March 5-11, 2001)
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Summary: NFT in Travel Holiday
Review: "Wouldn't it be great to be able to visit a city and get around like it's your own hometown? Well, now you can--in New York and L.A., no less. The 2002 Not For Tourists Guide to Manhattan and Not For Tourists Guide to Los Angeles are little black books that are the keys to these cities. The books provide information that is vital to anyone new to the city, and, as the titles suggest, are great toos for native dwellers as well. "The Not For Tourists series is a new kind of guidebook. It combines the graphic functionality of street and subway maps with user-friendly information, like restaurant listings, shops, and sports arenas. The neighborhood-by-neighborhood guide lists pharmacies, gas stations, post offices, ATMs--the kinds of things you need to know to make the most of the cities." --TRAVEL HOLIDAY MAGAZINE
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Summary: NFT in Time Out New York
Review: "A sleep-looking pocket-sized black book of maps, charts, listings and commentary that's apparently too sleek-looking for out of towners (but certainly useful for them), this user's guide in Manhattan covers the borough by neighborhood (even, thankfully, the ones above 110th Street) and points out such useful information as the locations of movie theaters, video-rental places, ATMs, and liquor stores." --TIME OUT NY Nov 30-Dec 7, 2000
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Summary: NFT in Foreward This Week
Review: "Every year I come upon a new travel or city guide concept. NFT is one of the best and elegantly thought out sourcebook ideas--each designed in a format suitable for the city covered--listing major city resources for people who live there (where to get bagels or find a gas station in any NYC neighborhood, for instance) with great maps. So far they have Manhattan and Los Angeles. DC, San Francisco, and Boston are next." --Eugene Schwartz, from FORWARD THIS WEEK April 3, 2002
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Summary: NFT in Business Traveler
Review: "How often do you find yourself sitting in your hotel room flipping through the local restaurant guide, newspaper, yellow pages and the hotel's complimentary visitor guide? If the answer is always, then it's time to pick up the latest edition of the 2002 Not For Tourists guide to Manhattan or Los Angeles--a complete information-packed city guidebook, helping you navigate these two fascinating cities in no time. "Partners Jane Pirone and Rob Tallia launched Not For Tourists in 2000--breaking the mold of ordinary city guidebooks--including essential information to spend your time most efficiently. "Whether you are a resident or just traveling through, Not For Tourists offers readers up-to-date information on each neighborhood in Manhattan and Los Angeles, including boroughs. In addition to detailed neighborhood maps, the books feature subway and bus information, as well as essentials such as locations for post offices, 24-hour pharmacies, landmarks and even popular bagel stores. "Facts about New York City including the Empire State Building's lighting schedule, airport information and maps, rail information, specific ATM machine locators, hotels and FedEx locations pack the 110-page guidebook. There's also a nifty subway pull-out map, so you can maneuver the city's underground system with no problem." --Jaclyn Perlstein, BUSINESS TRAVELER Jan 2002
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Summary: NFT in Crain's New York Business
Review: "Not For Tourists Guide to Manhattan is nothing less than a sleekly designed, full-color guide to everything from the lighting schedule of the Empire State Building to a map of Central Park, to Web addresses and phone numbers for ferry services, to full breakdowns on the 10 branches of the Long Island Railroad (with a helpful note about the LIRR's policy on pets). 'Manhattan is an enormous city, but it's really like 2 separate cities,' explains [NFTs] Rob Tallia... 'If you go out of the neighborhood that you know, it's like going to another city.' Is the book the next Zagat Survey...? It's certainly the goal..." Michelle Leder, Crain's New York Business (March 5-11, 2001)
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Summary: NFT in New York Press
Review: "STUFF IT IN A SOCK. "No doubt that the Not For Tourists 2001, with its subway and neighborhood maps, lists of ATMs and movie theatres and Fed Ex dropoffs, etc, was an extremely handy guide for natives. The 2002 edition is all that plus more: NFT's coverage now extends into all the outer boroughs, though, admittedly, not with as much detail as it gives your East Village or Chelsea grid; it's got a new several-page restaurant index with little comments that range from duh (Clarke's P.J....Pub Grub) to snappy (Balthazar...Simultaneously pretentious and amazing); and inside the back cover is a fold out subway map that incorporates the changes caused by the Manhattan Bridge overhaul (but not the post-9/11 reroutings). "Here's a defiant idea for this holiday season: give the NFT to tourists. People don't like to think of themselves as tourists, they like to regard themselves as worldly and savvy, especially when traveling to international capitals. By giving out-of-towners the NFT 2002, you'll butter up that part of them that wants to look at home everywhere. That says that they're sophisticated citizens of the world, and you'll recognize it. Imagine them opening the package on Christmas, and seeing this wonderful little guide: "Not For Tourists, eh," they'll think, as they puff up, "that certainly applies to me." And when they note that a portion of the sales proceeds goes to the Twin Towers Fund, they very well may burst with self-satisfaction. And isn't that what the holidays are all about?" --Lisa Kearns, NY PRESS, Gift Guide 2001
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Summary: NFT in Travel Holiday
Review: "Wouldn't it be great to be able to visit a city and get around like it's your own hometown? Well, now you can--in New York and L.A., no less. The 2002 Not For Tourists Guide to Manhattan and Not For Tourists Guide to Los Angeles are little black books that are the keys to these cities. The books provide information that is vital to anyone new to the city, and, as the titles suggest, are great toos for native dwellers as well. "The Not For Tourists series is a new kind of guidebook. It combines the graphic functionality of street and subway maps with user-friendly information, like restaurant listings, shops, and sports arenas. The neighborhood-by-neighborhood guide lists pharmacies, gas stations, post offices, ATMs--the kinds of things you need to know to make the most of the cities." --TRAVEL HOLIDAY MAGAZINE
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