Selling the Sea: An Inside Look at the Cruise Industry

Rating:
Summary: definitely a text book
Review: As a previous reviewer noted, thes is very much a business text book focusing on the cruise industry, probably aimed at people working in (or preparing for working in) travel agencies. There is some interesting general information in the early chapters, but then gets dry quickly.

Rating:
Summary: definitely a text book
Review: As a previous reviewer noted, thes is very much a business text book focusing on the cruise industry, probably aimed at people working in (or preparing for working in) travel agencies. There is some interesting general information in the early chapters, but then gets dry quickly.

Rating:
Summary: First behind the scenes look at cruise industry
Review: Bob Dickinson (President of Carnival Cruise Lines) and I spent 2 and 1/2 years on this book. Looks at history and growth of industry, who key players are, their management and marketing philosophies. Features interviews with CEO's captains and crews of all major lines. TRAVEL AGENT magazine says book is"light and serious, factual and opinionated, anecdotal and analytical, subtle and open....fast paced provocative narative that holds readers attention through clever use of anecdotes and tongue-in-cheek hu

Rating:
Summary: The best I've read about the cruise industry
Review: I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.

Rating:
Summary: The best I've read about the cruise industry
Review: I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.

Rating:
Summary: A very good book about the cruise industry
Review: This book is a very good business book about the cruise industry. It explains how Bob and everyone else at Carnival fill up the ships week after week. It is a very good book to use as a textbook in Travel or Cruise Industry classes. I hope the book is kept updated every few years.

Rating:
Summary: Facsinating!
Review: This book provides a facinating behind the scenes look at the cruise industry, from the ship to the home office to the travel agent. I was expecially surprised on how broad based it was, although Carnival (Bob Dickinson is president of that company) does play a prominent role. For example, a section on advertising features old Carnival ads. However, the book does include quotes from presidents of all major cruise lines, and the book freely uses examples from other major cruise lines. That said, it is a great book if you want a behind the scenes look at the industry, or work in the travel industry.

Rating:
Summary: Facsinating!
Review: This book provides a facinating behind the scenes look at the cruise industry, from the ship to the home office to the travel agent. I was expecially surprised on how broad based it was, although Carnival (Bob Dickinson is president of that company) does play a prominent role. For example, a section on advertising features old Carnival ads. However, the book does include quotes from presidents of all major cruise lines, and the book freely uses examples from other major cruise lines. That said, it is a great book if you want a behind the scenes look at the industry, or work in the travel industry.