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Rating: 
Summary: short and to the point
Review: I picked up this book from the library for a research paper about Amazon.com for my Microeconomics class. "Amazon.com - Get Big Fast" was on order so I decided to see if this could help me get started. The writing is easy to follow (as this is a children's book) and gives background about Mr. Bezos (his youth, etc.) as well as information about the beginning of Amazon.com. My favourite bit was the struggle to choose the name for his company -- "Abracadabra" was deemed too long and "Cadabra" was thought too similar to "Cadaver." There are black and white photos in the book (images of Bezos, the Amazon River, etc.). I enjoyed the book and think that it (and others in this series) are a perfect foil to the dusty biographies that kids (including myself) had to read in the past. Sometimes one has to wander into the children's section of the library (or bookstore) and take a break from long-winded books (not that I don't enjoy them as well). Besides, all the basic ideas from big management books are in here -- like the idea to emphasize customer service. :)
Rating: 
Summary: Bezo's is a Bozo
Review: This book is horrible. It completley leaves out how Jeff Bezos doesn't have a clue about customer service. It is this reveiwer's belief that Mr. Bezo's is a self absorbed turd that shows no concern for his customers.Amazon's customer service is a joke. Me Bezos: Your company is a joke.
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