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Rating: 
Summary: The Book which explains Tourism's War with Terrorism
Review: Let me be right upfront. I'm the author of this book so naturally
I think its pretty good. This book is not a matter of theory as I have lived my subject for years. I'm an Australian who runs the Israel Government Tourism Office in my part of the world and
as a result I have spent three years marketing a tourism destination in crisis. I thought by examning how 10 othe countries handled a range of crises I could do my job a lot better and pass on the lessons I learned to you the reader.
I'd rather you draw your own conclusions but I'd like to tell Americans involved in all business and especially the travel and hospitality business why you should read Restoring Tourism Destinations in Crisis. I've outlined a series of steps based on a system I adapted called the DESTCON scale to rank and establish a set of procedures for any business to market its way out of those crises which are beyond the management control of the firm. The crisis types the book features are Terrorism, War, Epidemics, Natural Disasters and Crime Waves. The longest chapter in the book focuses on the response of the American Tourism industry to the September 11 disaster. You will find out that because of a less than brilliant decision by former
adminstration of President Bill Clinton in 1996 to close the US Tourism and Travel Authority, the recovery of the $450 billion US tourism industry was left in the hands of the Travel Industry Association, the private sector and 50 American states. Many of the the problems of the US travel industry's recovery from September 11 is largely due to the fact that the Federal government has failed to make a major commitment to helping an industry which employs millions of Americans. It is to the great credit of the provate sector of the American tourism industry that they have achieved so much in the face of a US Federal Government that gave them so little support. I have also featured the heroic and inspirational story of the New York Tourism's brilliant marketing campaign to inspire both American and foreign tourists to come back to New York following September 11. When you read of the 11 global case studies I researched on the recovery from crisis around the world, all the success stories outlined in my book show that government has a positive role to play in the recovery process. While the subject matter of my book is the travel industry's marketing recovery from crisis the relevance of those case studies applies to all business enterprises which have the potential to fall victims of events beyond the control of the boardroom. The cost of my book is $40 or the equivalent of a cheap dinner for two. The lessons I have learned and which are outlined in the book could be worth billions of dollars to a big business, millions to a medium business and the very survival of a small business. Sure I'd love you to buy a copy of the book but get one for your own sake. Millions of Americans thought terrorism could never happen to them. This book gives you and your business the tools to survive the storms of man and nature. David Beirman Author Restoring Tourism Destinations in Crisis
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