Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business

Rating:
Summary: Well written book that is a must reading for card collectors
Review: I enjoyed this book very much. It has two themes: first, it shows how one company with the right idea and the right people behind it can revolutionize an entire industry, against all odds. Second, it tells us that to succeed in today's competitive markets you have to elbow your way in. While the allegations of wrongdoings by trading card companies seem like unsubstantiated hearsay, the book does make you feel that you are on the inside, witnessing how the real entrepreneurs do it. Very entertaining read.

Rating:
Summary: A lot of mud slinging.
Review: I found the book to provide an interesting history on collecting from early times to present. After the history lesson is over, William's seems to spend an inordinate amount of time dwelling on the various misdeeds of Upper Deck President Richie McWilliam. McWilliam has a very strong (and negative) reputation that is well understood within the industry. Why spend half a book telling everyone that he is dishonest, a liar and a cheat when it is already well understood?

Rating:
Summary: Fascinating look at the sports collectables industry
Review: The "Barbarians at the Gate" of the baseball card industry. Fascinating, yet creepy, to see from the inside how a child's hobby has been exploited by sleazy characters. Will definitely turn you off collecting new cards as an investment.