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Rating: 
Summary: Great insight into what drives the sport
Review: Before this book, my opinion of the sport ranked up there with my opinion of most politicians. However, a recent slight interest prompted me to buy it. I read it quickly and truly enjoyed it. Not only does it offer great insight into what drives the sport, but it gives a new fan (or someone with slight curiousity) an incredible appreciation of the sport, its athletes, the fans, and the people behind the scenes. After this book, I am a NASCAR fan.
Rating: 
Summary: A must read for a beginning fan or a diehard
Review: Hagstrom does a surprisingly good job of mixing interesting historical anecdotes and economic discussion. Don't be fooled by the title, anyone can understand this book. The author examines all aspects of the sport in a very concise, clear and very easy to understand way. But he also keeps it lively with witty stories from the past and present. It is not just about the economics. If you're just getting into NASCAR, this is an essential read. It gives great historical background with fascinating analysis of the business of NASCAR. A must read for the devoted fan too.
Rating:
Summary: Great insight into what drives the sport
Review: I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support. I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.
Rating:
Summary: Everyone must have this book!
Review: If you are a hard core business person or a hard core race fan, you must have this book. If you wonder what all the hype is about, you have found your answer. Hagsrtom really digs into the business and explains the details of how and why NASCAR has come to be the fastest growing sport, period. A great race car fan study and an even better business person study. Business people could learn a thing or two or three from this book.
Rating:
Summary: Fantastic Enlightenment
Review: The book was very informative on the financial and business demands of creating this great sport. It points out the France's dedication and perserverance to a business and how it became successful. After reading the book you can see why the sport has become a boardroom discussion with a lot of Fortune 500 firms as well as the Little Guys! I couldn't put it down.
Rating:
Summary: Not just for racing fans
Review: This book explains NASCAR Racing from the very beginning and does it well. Covers all aspects of sponsorship, drivers, owners, race tracks, the expense, the fans, Bill France Sr and Jr. It's awesome. I found this book very informative to say the least.
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