Cases in Sport Marketing

Rating:
Summary: A great book by a great teacher
Review: Prof. Milne and Prof. McDonald do a great job in displaying the ins and outs of Marketing in the Arena of professional Sports... This book explains how basic and advanced marketing principals and practices are applied and are to be applied to the succesful marketing or a professional sports franchise. If you are a business studet or recent graduate and want a fun and rewarding career read this book and get all the info you need.