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Rating: 
Summary: Hustlers Handbook
Review: A hustler gets a free ride and makes it seem as if he's doing you a favor. - Bill Veeck Hey, you can have your Babe Ruths and Willie Mays and Barry Bonds. Give me Bill Veeck. Veeck's the guy who introduced Bat Day, had the one and only midget pinch-hitter in the history of baseball, put players' names on the back of uniforms, had the first exploding scoreboard and signed the first African-American to play in the American League - Larry Doby. Oh, yeah, and he planted the ivy around the outfield fences at Wrigley Field.
The Hustler's Handbook was written in 1965 with sportswriter Ed Linn. Somehow or other I got the feeling it was written to help pay off a creditor or two. Don't know where I got that idea, but I'll stick with it for now. The book is a product of the time and often deals with what were then current issues - the behind-the-scene story of the '64 World Series, the purchase of the New York Yankees by CBS, a couple of then fresh chapters on baseball executives Horace Stoneman and Branch Rickey. All things considered, we can forgive him his chapter on the cute widdle Metsies. I've been sick of the stories about these "lovable losers" since before Roger Clemens was born, but Veeck doesn't let too much treacle ruin his observations.
This volume of Veeck's observations on the state of the game is a flat out delight. Veeck's observations are pungent and direct.
This is what he had to say about Yogi Berra: "Yogi is a completely manufactured product. He is a case study of this country's unlimited ability to gull itself and be gulled.... It pleased the public to think that this odd-looking little man with the great natural ability had a knack for mouthing humorous truth with the sort of primitive peasant wisdom we rather expect from our sports heroes."
On Leo Durocher and racism: "Leo himself is without any racial consciousness - or even unconsciousness. Leo looks on each human being with the purest of motives; i.e., what can this guy do to make Leo Durocher's passage through life easier, more fun and more profitable?"
Veeck has another chapter on the minor leagues in which he heaps praise on the glorious Mike Kelly, owner of the St. Paul team in the American Association who Veeck credits with delivering "a priceless education in operations, trading, larceny and such other of the applied sciences as came to his nimble mind."
Veeck has a sharp eye and a soft place in his heart for the sharper and the con man. The only character in this book who Veeck treats with anything approaching harshness is Branch Rickey, who Veeck apparently felt was a little too much the pious charlatan for his tastes.
It's a shame that as I write this (June 2004) The Hustler's Handbook is out of print. If I was building a sports library this one would be on the first shelf.
The Fireside Edition was published in 1989, and contains an epilogue (which, oddly enough, is subtitled "Moneyball") written sometime before Veeck's death in 1986. If you think Veeck is a dinosaur, passe and irrelevant to today, consider this from the Epilogue:
"There is... one source of talent that has never been tapped: the female of the species. In 1980, I had a promotion worked out, secretly, with Coca-Cola to conduct a national hunt for the best of the female players, with the winners to be placed in the minor leagues and brought along like anybody else. It was not a stunt. Although the female of the species lacks the upper-body strength to stand much of a chance in the competition for the power positions, young women are more than competitive when it comes to dexterity and agility. If everything had gone according to plan, we would have had a female playing second base in Chicago within three years and, unless I was off the mark, a pitcher with style and control within five."
The Hustler's Handbook will delight baseball fans with a knowledge of the history of the game.
Rating:
Summary: Hustlers Handbook
Review: A hustler gets a free ride and makes it seem as if he's doing you a favor. - Bill Veeck Hey, you can have your Babe Ruths and Willie Mays and Barry Bonds. Give me Bill Veeck. Veeck's the guy who introduced Bat Day, had the one and only midget pinch-hitter in the history of baseball, put players' names on the back of uniforms, had the first exploding scoreboard and signed the first African-American to play in the American League - Larry Doby. Oh, yeah, and he planted the ivy around the outfield fences at Wrigley Field.
The Hustler's Handbook was written in 1965 with sportswriter Ed Linn. Somehow or other I got the feeling it was written to help pay off a creditor or two. Don't know where I got that idea, but I'll stick with it for now. The book is a product of the time and often deals with what were then current issues - the behind-the-scene story of the '64 World Series, the purchase of the New York Yankees by CBS, a couple of then fresh chapters on baseball executives Horace Stoneman and Branch Rickey. All things considered, we can forgive him his chapter on the cute widdle Metsies. I've been sick of the stories about these "lovable losers" since before Roger Clemens was born, but Veeck doesn't let too much treacle ruin his observations.
This volume of Veeck's observations on the state of the game is a flat out delight. Veeck's observations are pungent and direct.
This is what he had to say about Yogi Berra: "Yogi is a completely manufactured product. He is a case study of this country's unlimited ability to gull itself and be gulled.... It pleased the public to think that this odd-looking little man with the great natural ability had a knack for mouthing humorous truth with the sort of primitive peasant wisdom we rather expect from our sports heroes."
On Leo Durocher and racism: "Leo himself is without any racial consciousness - or even unconsciousness. Leo looks on each human being with the purest of motives; i.e., what can this guy do to make Leo Durocher's passage through life easier, more fun and more profitable?"
Veeck has another chapter on the minor leagues in which he heaps praise on the glorious Mike Kelly, owner of the St. Paul team in the American Association who Veeck credits with delivering "a priceless education in operations, trading, larceny and such other of the applied sciences as came to his nimble mind."
Veeck has a sharp eye and a soft place in his heart for the sharper and the con man. The only character in this book who Veeck treats with anything approaching harshness is Branch Rickey, who Veeck apparently felt was a little too much the pious charlatan for his tastes.
It's a shame that as I write this (June 2004) The Hustler's Handbook is out of print. If I was building a sports library this one would be on the first shelf.
The Fireside Edition was published in 1989, and contains an epilogue (which, oddly enough, is subtitled "Moneyball") written sometime before Veeck's death in 1986. If you think Veeck is a dinosaur, passe and irrelevant to today, consider this from the Epilogue:
"There is... one source of talent that has never been tapped: the female of the species. In 1980, I had a promotion worked out, secretly, with Coca-Cola to conduct a national hunt for the best of the female players, with the winners to be placed in the minor leagues and brought along like anybody else. It was not a stunt. Although the female of the species lacks the upper-body strength to stand much of a chance in the competition for the power positions, young women are more than competitive when it comes to dexterity and agility. If everything had gone according to plan, we would have had a female playing second base in Chicago within three years and, unless I was off the mark, a pitcher with style and control within five."
The Hustler's Handbook will delight baseball fans with a knowledge of the history of the game.
Rating:
Summary: great read, albeit with a somewhat wandering focus
Review: This out-of-print work treats us to the great combination of Bill Veeck's insight and sense of humour as rendered by Ed Linn (recently passed on... rest in peace, and thanks for all the great reading), one of the best authors any baseball figure ever wrote a book 'with'. It is dated about 1966, before the era of free agency, baseball strikes, and Veeck's second stint as owner of the White Sox. It doesn't really live up to the title, it wanders a bit, and at the end it leaves one wondering whether Veeck had a message to convey (beyond, of course, the standard refrain that baseball owners generally shouldn't be trusted any further than one can throw a slider underwater). The above doesn't detract from my strong recommendation, because even as a dozen-odd independent chapters that relate only marginally to one another, it's still wonderful stuff. Old stories about almost-forgotten figures, commentaries on various owners' catfights, and plenty of gaffs at Ford Frick. One of the most interesting parts is the chapter devoted to the interpretation of the long-mislaid notes of Harry Grabiner. (Who cares?, you might ask? Ever hear of the Black Sox scandal? Well, Harry was in the Chisox front office when that happened. A lot of people should be glad these notes weren't published until 45 years after the fact, and Veeck's commentary on them is most incisive.) A definite search candidate, and if you dig in it enough, contains a lot of insight into the operation of a ballclub.
Rating:
Summary: A funny, well-written book that entertains while it teaches.
Review: Veeck, famous for such promotions as the pinch-hitting midget and the exploding scoreboard, reveals the methods to his maddness and the subtle brilliance behind every move he made in baseball. This book is essential reading for anyone involved promotions or marketing. It's also loads of fun for baseball fans or anyone who just wants to laugh.
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