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The Franchise: A History of Sports Illustrated Magazine |
List Price: $24.95
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Description:
The Franchise recounts the story of an industry joke that went on to become one of the most successful magazines in publishing history. Under the visionary leadership of managing editor André Laguerre, Sports Illustrated--launched in 1954--continually pushed the envelope, revolutionizing color printing in the process and making the careers of an immensely talented group of writers and photographers. Author Michael MacCambridge analyzes editorial and marketing strategies, including the infamous swimsuit issue, and profiles most of the key players--with an emphasis on the crack team of sportswriters that has included such talents as Dan Jenkins, Frank Deford, and Rick Reilly.
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