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The Medium Is the Massage: An Inventory of Effects

The Medium Is the Massage: An Inventory of Effects

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Rating: 3 stars
Summary: Dated '60s relic, but still interesting
Review: Hey, man, this McLuhan cat tells it like it is, you know... this book is what he calls a "collide-oscope"... I thought that was a funny word... it's got all these cool pictures of stuff and every so often there's, like, these words you gotta read... but it's still fun, you know... it's kinda like channel-surfing where you go from C-Span to MTV and back to C-Span and back to MTV... I read it in under an hour...

Anyhow, this McLuhan guy, he was a professor of English literature somewhere in Canada... but he was still a pretty hip guy because--dig this--he thought the written word was dying out... I'm serious, it's far out, man!... he says we've been living in this, like, word-dominated culture for the last 3,000 or whatever years... but we're entering an "electric" culture, what with all these high-tech things we've invented... like the Internet, but there was no Internet back in 1967... that's when the book came out... so maybe that made him kind of psychic?...

But anyhow, I got a little confused because McLuhan says word-culture is visual-oriented... which he says means real logical and linne, lynne, lennyer, linear... but, like, they told me back in college that verbal thinking comes from the LEFT brain hemisphere (which is the real rational-like part)... and visual thinking is RIGHT hemisphere (which is the kinda NOT rational part)... so it's like he's putting two ideas together that don't fit... or something...

Also--dig this--McLuhan is real into watching teevee... he says here, "Television demands participation and involvement in depth of the whole being."... can you believe some egghead college professor saying that?... what kind of teevee did they have up in Canada back then?... I don't wanna knock this McLuhan guy, but I don't put all this "whole being" jazz into watching teevee, you know?... I just kinda sit there on the couch...

Anyhow, there's lots of pictures... I just thought it was pretty cool, you know?... I think...

Rating: 5 stars
Summary: I Get Goosebumps...
Review: I get goosebumps just thinking about reviewing this book wherein McLuhan coins the term "the global village." On the internet, 33 years after this book was published, McLuhan had the insight and perspicacity to see just how electronics will be changing us. He's more of an electronical anthropologist here.

The flash of the book has worn off some by now and the graphics, the photos and creative layout of the pages seems to be more of a period piece. Still, because this brief book portrays so many key concepts that currently fill us now. We do not notice the power of the media until we are someplace that does not have it. Like a fish out of the water, we take for granted the influence of the technology around us; we assume that they have been with us forever and we never slow down to challenge these concepts. So, thank God for McLuhan's book.

I've recommended this book to my students and it's fun to see how they read it (because it's so short) and open up to some of the concepts about the media's power. It's as if they had known it all along, but needed McLuhan's book to come along and draw it out of them.

Rating: 5 stars
Summary: A profitable book!
Review: If you find youself looking at the bigboard and sayng "Why i look at this ugly pic about ten minutes without any thinks in my head?" - read it and be warned about New Epoch and New Emperor, which name is Media.

Rating: 3 stars
Summary: manipulate or not manipulate this is the problem
Review: Is an exciting book with impressive and strong pictures. You'll enjoy it! Read also the book "the virtual look" of Giovanni Boccia Artieri, the successor of McLuhan; you'll discover that the global village is now "infoglocation"!

Rating: 5 stars
Summary: ...now where's the album?
Review: Love this book. It's quirky and odd, non-linear and abstract, perfectly representing our world today. It's difficult yet ultimately accessible though we never really quite know what he's talking about though, oddly enough, some days the stuff that didn't make sense becomes a beacon of light some time later.

But where's the album? Hello, all you who hold intellectual copyrights on his stuff! Please re-issue this in more modern mediums.

I have a copy of his LP from the 1960s and it is fascinating and remarkable and also ahead of its time. The sampling and meandering drifting beats found in techno/electronica music today hearkens back to this LP. When is it going to be re-issued? The world is waiting and is truly missing out!

Rating: 5 stars
Summary: A book to reach the YTK and after?
Review: M. McLuhann was the J.Vernes of the communication's science but some toughts like the global village is obsolete. It would be better to speak about Infoglocalizzation. Let's see the "Virtual look" of Boccia Artieri the McLuhann of the Millenium!

Rating: 5 stars
Summary: A Bio-Technological Scrapbook
Review: McLuhan extends his famous aphorism "medium is the message" into the Mess-age of high technology, electricity, light and all forms of media past and present. Citing references from Coomaraswamy, James Joyce and Eckhardt. Although not a scholarly piece like his other works, this "experiment" of the printed picture is undoubtedly one of McLuhans most influential works. McLuhan takes out the words and attempts to create a "televisionesque" montage demonstrating the effects of the media. Brilliant work!

Rating: 5 stars
Summary: stimulating book
Review: McLuhan is to be admired for managing to stay twenty years ahead of his time. This book's light-hearted, creative presentation makes it one of the best McLuhan works to read if you want to get to know the sorts of questions he was asking. REaders of this picture book will be treated to unconventional typography, generous and amusing excerpts from Joyce and others, and extended meditations on the nature of the new media and their relation to the old. McLuhan's understanding of the way technology affects us is lucid and insightful, moreso than the vast majority of the cyber-commentators out there today.

Rating: 5 stars
Summary: stimulating book
Review: McLuhan is to be admired for managing to stay twenty years ahead of his time. This book's light-hearted, creative presentation makes it one of the best McLuhan works to read if you want to get to know the sorts of questions he was asking. REaders of this picture book will be treated to unconventional typography, generous and amusing excerpts from Joyce and others, and extended meditations on the nature of the new media and their relation to the old. McLuhan's understanding of the way technology affects us is lucid and insightful, moreso than the vast majority of the cyber-commentators out there today.

Rating: 5 stars
Summary: Snap this one up while you can!
Review: Okay, so McLuhan is offbeat, a bit random in his organization, and has been dead for 16 years. This book, however, represents McLuhan's unique insight. It creates a text in the purest sense of the word. Pictures and words are used to drive home his point--one must read both the words and the images. In short, it is a good introduction to McLuhan's insight. Be forewarned: this will be the beginning of a relationship with this man's work


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