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What Makes You Tick?: The Brain in Plain English

What Makes You Tick?: The Brain in Plain English

List Price: $15.95
Your Price: $10.85
Product Info Reviews

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Rating: 5 stars
Summary: Neuronal electrochemical music explained in words
Review: Contrary to conventional wisdown, thousands of new neurons arrive at your frontal lobes every day. Our daily experiences can literally change our mind, rerouting paths which were once believed to be hard-wired. As the author puts it (pg 3), "Sadly, reports of this research are relished almost exclusively by a small community of neuroscientists." And as he quotes (pg 173) Daniel Dennett , "vision requires expectations". A professor of Ophtalmology in San Francisco, his writing is not only clear and vivid, but also his breadth of knowledge and his insights are among the things that makes this book a delight to read. There will be so many fascinating things you will learn from this book that I could hardly recommend it more. Your neuronal paths will not remain the same.

Rating: 5 stars
Summary: Clear, practical and entertaining
Review: Dr. Czerner brings us up to date about the discoveries and theories laymen need to understand about the brain. The fascinating result is just what he promises, that we can never think the same way again about how the brain thinks. Indeed, there is much more mechanical stuff there than is to be believed. He interweaves a lot of difficult science with a light touch and friendly air. All scientists and science writers need to learn to write like this, taking the jargon out while preserving the mysteries, miracles, and majesty of the brain and the neuro-scientists who have learned so much about it during the past fifty years.

Rating: 5 stars
Summary: What makes you tick?
Review: Dr. Czerner brings us up to date about the discoveries and theories laymen need to understand about the brain. The fascinating result is just what he promises, that we can never think the same way again about how the brain thinks. Indeed, there is much more mechanical stuff there than is to be believed. He interweaves a lot of difficult science with a light touch and friendly air. All scientists and science writers need to learn to write like this, taking the jargon out while preserving the mysteries, miracles, and majesty of the brain and the neuro-scientists who have learned so much about it during the past fifty years.

Rating: 5 stars
Summary: Clear, practical and entertaining
Review: For quite some time I have been searching for a book that explains 'how' the brain works in simple although not simplistic terms. Too many books spend too much time on tangents of debatable psychology or hotly contentious theories currently in vogue. This book hits the nail on the head. It provides enough historical information to put the subject matter in context. It describes enough of the current theories to give the reader an idea of the current state of research. It uses wit and humour in such a way as to make the subject matter easy to relate to. It answers the questions such as 'what exactly happens when we see things' by following the chain of events from the point at which a photon reaches our eye and then provides an understandable, yet scientific / biological / mechanical explanation of the series of events that follow. Significant detail (down to the molecular level) is provided without boring the reader and is also presented in the context of 'the big picture'. Other science writers should read this book and learn from Czerner's writing style. A tasteful blend of biology, chemistry, psychology, philosophy and wit. This book will make you want to read more on the subject. My only disappointment is that Czerner hasn't published more!


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