The Mystery Patient's Guide to Gaining & Retaining Patients

Rating:
Summary: Best information source on dental practice promotion
Review: I have attended numerous dental practice promotion seminars over the past 25 years Nothing has grabbed my attention like this book. After 28 years in dental practice you make a lot of mistakes and rediscover a lot of truths that others have no doubt learnt the hard way.

Boy do I wish I had had this book in hand when I first started out. So much of what I see are the truths I rediscovered and so many of them are thing I was just beginning to discover after such a long time This book will short-circuit a very long learning process. Ever page contains a gem every chapter is a storehouse of invaluable money making tips and hints

Dr Jeremy H ROURKE

Rating:
Summary: Suzanne Knows Her Stuff
Review: There are a lot of books on dental practice management. Many of them are based on ideas that feel good or that worked in one dentist's office. "Mystery Patients" is different. What makes it such a valuable practice management resource is that Suzanne Boswell has taken the trouble to actually research what works and what doesn't. She does this in two different ways.
The first way relates to her use of the title, "Mystery Patient." When she is hired as a consultant, she first makes an appointment with the practice under a pseudonym. She then visits the practice before the doctor or staff have met her so she can see it through the eyes of the patient. You may wonder why the cover shows her wearing a mask. This is so that, if you hire her as a consultant, you won't be able to recognize her when she shows up in your chair--hence, she is the "mystery patient." From these visits, she has an objective view of how real dental practices really treat their patients.

Additionally, she conducts numerous surveys and focus groups to discuss with real people what dental office policies and behaviors turn them off and turn them on. The information she presents in her book is therefore of great worth, being based on actual findings. I have tried her ideas in my practice, and, without fail, they all work. Because of careful, objective research, she understands patients and the dental business. She gets five stars from me for that.