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Rating: 
Summary: The Next Green Revolution
Review: One of the reasons American farmers have been slow to adopt organic and other forms of sustainable farming has been the lack of truly credible messengers. Knowledge and sincerity are not enough; farmers need to get the word from other farmers, and from those who, themselves, have faced the challenges of inclement weather and a capricious marketplace. They need to hear from someone who has gotten his hands dirty. Farmers will find such a messenger in Jim Horne. Jim Horne was raised on a family farm in Western Oklahoma. He has spent a lifetime in agriculture as a rancher and advisor to farmers and the agricultural community. Today, he serves as the CEO of the well-respected Kerr Center for Sustainable Agriculture. Together with Maura McDermott, Horne has written a book that tells the story of his journey from a believer in and proponent of status quo industrial farming to a leadership role in the sustainable agricultural community. But The Next Green Revolution is more than a personal story and more than an indictment of modern American agriculture; it provides the reader with eight realistic and comprehendible steps that farmers and ranchers can undertake to make their operations more sustainable-both economically and ecologically. As such, it not only inspires, but gives the farmer practical guidance on how to begin the transition. The Next Green Revolution is well written and replete with personal experiences, real-farm examples, and technical references. It is advisable reading not only for farmers, but also for policy makers and for anyone who works with farmers. It belongs on the reading list of every County Extension Agent and Farm Advisor in the Country.
Rating:
Summary: The Next Green Revolution
Review: One of the reasons American farmers have been slow to adopt organic and other forms of sustainable farming has been the lack of truly credible messengers. Knowledge and sincerity are not enough; farmers need to get the word from other farmers, and from those who, themselves, have faced the challenges of inclement weather and a capricious marketplace. They need to hear from someone who has gotten his hands dirty. Farmers will find such a messenger in Jim Horne. Jim Horne was raised on a family farm in Western Oklahoma. He has spent a lifetime in agriculture as a rancher and advisor to farmers and the agricultural community. Today, he serves as the CEO of the well-respected Kerr Center for Sustainable Agriculture. Together with Maura McDermott, Horne has written a book that tells the story of his journey from a believer in and proponent of status quo industrial farming to a leadership role in the sustainable agricultural community. But The Next Green Revolution is more than a personal story and more than an indictment of modern American agriculture; it provides the reader with eight realistic and comprehendible steps that farmers and ranchers can undertake to make their operations more sustainable-both economically and ecologically. As such, it not only inspires, but gives the farmer practical guidance on how to begin the transition. The Next Green Revolution is well written and replete with personal experiences, real-farm examples, and technical references. It is advisable reading not only for farmers, but also for policy makers and for anyone who works with farmers. It belongs on the reading list of every County Extension Agent and Farm Advisor in the Country.
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