A Cognitive Psychology of Mass Communication (Lea's Communication Series)

Rating:
Summary: A must for any mass communication scholar
Review: This is one of the best texts on the effects, either real or imagined, of mass communication on its consumers. Texts on research can be hard to get through. However, Richard Jackson Harris takes years of scholarly writings from the classic "Bobo Doll Study" to the latest in mass communication research and provides the reader with one of the most objective, comprehensive, witty and easy-to-read texts this subject.

For any mass communication scholar or practitioner, this is an absolute must read. I have written several research papers throughout college and graduate school, and this book was an indespensible tool. If communication is your thing, get it now!

Rating:
Summary: A must for any mass communication scholar
Review: This is one of the best texts on the effects, either real or imagined, of mass communication on its consumers. Texts on research can be hard to get through. However, Richard Jackson Harris takes years of scholarly writings from the classic "Bobo Doll Study" to the latest in mass communication research and provides the reader with one of the most objective, comprehensive, witty and easy-to-read texts this subject.

For any mass communication scholar or practitioner, this is an absolute must read. I have written several research papers throughout college and graduate school, and this book was an indespensible tool. If communication is your thing, get it now!