Behavior Principles in Everyday Life (4th Edition)

Rating:
Summary: Excellent pragmatic reference
Review: I've known John and Janice Baldwin for about 2 years now and have always admired their devout interest in 'practical applications' of sociological science to the real world -- and, most importantly, real people. This is the raison d'etre of their well-attended and well-received Human Sexuality courses at UCSB, as well as John's courses on pragmatism and *ethical* captalism. The Baldwins genuinely care about people-- this book helps bring sociology 'to the people' in their excellent tradition. Enjoy!