Creating Technology Strategies : How to Build Competitive Biomedical R&D

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Summary: Provides a great framework for Biomedical Technology Strateg
Review: Dr. Sapienza has developed and adequately communicated a framework for Biomedical R&D Technology strategy development. The book is rich with definition of many concepts for understanding technology and it's place in the firm. Of particular value is the framework provided for understanding the competitive environment and it's turbulence, which makes simpler the identification of key technologies for the firm to value. In all, this book is a great introduction for individuals in the Biomedical, Pharmaceutical, and Biotechnology worlds for devising a robust means for understanding their own firms technology identity, and learning about ways to develop and implement a technology strategy.