The New Economy of Nature: The Quest to Make Conservation Profitable

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Summary: Both a business and environmental book
Review: The New Economy Of Nature: The Quest To Make Conservation Profitable is both a business and environmental book. Gretchen C. Daily and Katherine Ellison study the ways that human self-interest can be harnessed to protect Mother Earth, as pure philanthropy combined with government regulations simply are not enough by themselves to stand against naked human greed and unchecked commercial exploitation. From crises in biodiversity, to issues of the stratosphere, The New Economy Of Nature cogently draws upon ideas, examples, and situations worldwide to lend hope for the cause of financially motivated conservation. The New Economy Of Nature is an important contribution to Environmental Studies and highly recommended reading for anyone seeking to operating a successful commercial venture through making conservation profitable.