The New Economy of Nature

Rating:
Summary: Not Just Capitalism -- Natural Capitalism
Review: This book is great. I love its title, a yang to Paul Hawken's Ecology of Commerce yin. One of the book's other online reviewers prompted me to write, because I suspect the authors' predominant theme somehow got past that reviewer.

The idea is not simply that capitalism can save the world, but that well-directed, well-informed market forces will finally come to understand that beneath the bottom line of capitalism as currently practiced, there's a much more critical bottom line -- a primordial capitalism -- the living sytems of the planet. The economy of nature provides real wealth and natural wisdom without dysfunctional spinoffs like pollution, cancer, habitat destruction... If we take care of that living economy, it will take care of us.

This is an important book, because it gives us real-world examples of how nature underlies the market economy. We need this book to be used in college and high school classrooms, discussion groups,corporate retreats, and solitary late-night soul searches. Its message is critical to the continued prosperity of life as we know it.

Rating:
Summary: Not Just Capitalism -- Natural Capitalism
Review: This book is great. I love its title, a yang to Paul Hawken's Ecology of Commerce yin. One of the book's other online reviewers prompted me to write, because I suspect the authors' predominant theme somehow got past that reviewer.

The idea is not simply that capitalism can save the world, but that well-directed, well-informed market forces will finally come to understand that beneath the bottom line of capitalism as currently practiced, there's a much more critical bottom line -- a primordial capitalism -- the living sytems of the planet. The economy of nature provides real wealth and natural wisdom without dysfunctional spinoffs like pollution, cancer, habitat destruction... If we take care of that living economy, it will take care of us.

This is an important book, because it gives us real-world examples of how nature underlies the market economy. We need this book to be used in college and high school classrooms, discussion groups,corporate retreats, and solitary late-night soul searches. Its message is critical to the continued prosperity of life as we know it.