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The Most Effective Organization in the U.S.: Leadership Secrets of the Salvation Army

The Most Effective Organization in the U.S.: Leadership Secrets of the Salvation Army

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Most of us know the Salvation Army from its fundraising efforts and philanthropic programs, but the $2 billion-a-year transcontinental institution, now serving more than 30 million people with a vastly underpaid and overworked staff, is also a model business structure. Under a title taken from the description applied to it by management guru Peter Drucker, The Most Effective Organization in the U.S. outlines the fundamental tenets that the group has prospered under since its founding in the mid- to late 1800s. Written by former National Commander Robert A. Watson and freelancer Ben Brown, the book details eight principles that allow the Army to do so much with so little: focus on "a purpose that transcends quarterly earnings"; make "what you do serve human needs"; stay publicly accountable to visible standards; encourage feedback and act upon it; "invest real power and real responsibility" in top personnel; "accept the inevitability of change"; take calculated risks; and motivate employees by ensuring their jobs are both valuable and enjoyable. Some readers may not be comfortable with the organization's overt ties to Christian teachings, but few can argue with the success it consistently enjoys. --Howard Rothman
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