The Baptist Health Care Journey to Excellence : Creating a Culture that WOWs!

Rating:
Summary: Inspiring, Instructive, Energizing. Must Read.
Review: When Gordon Bethune, then President and CEO of Continental Airlines, wrote "From Worst to First" in 1999, executives in all fields were fascinated by his tale of how he turned around a company that many had given up for dead. He told the story and unquestionably his leadership was paramount in Continental's incredible success. Of course, as you might expect from a true leader, he shared the achievement with everyone in the organization.
The tale of the turnaround, the awards, and the ongoing success helped thousands of executives and managers improve their operations.

Now Al Stubblefield steps forward in his role as President and CEO of Baptist Health Care in Pensacola, Florida. When he assumed this leadership position in 1999, he faced major challenges...but he and his team were already on the journey to excellence. The picture was bleak when the transformation began in 1995: patient satisfaction was at an all-time low, morale was dangerously low.

The 5,500 employees of this largest healthcare organization in northwest Florida worked together to become recognized by FORTUNE magazine as one of the 100 Best Places to Work, was recognized as an Employer of Choice® , and received the Malcolm Baldrige Award in 2004. The story of how this was accomplished rivals the saga of Continental Airlines. The Baptist Health Care achievement ranks as one of the most valuable case studies you'll read.

Stubblefield takes you on their journey, explaining what was done and how it was done. Examples and illustrations illuminate the text, making the path even easier to follow. Applying what you'll learn in these pages will empower you to move your organization, regardless of your field of endeavor, to substantially higher levels of performance.

Read this book now...before your competitors do!