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Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

List Price: $27.95
Your Price: $18.45
Product Info Reviews

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Rating: 5 stars
Summary: Excellent text on innovation
Review: This book is an excellent treatment of the topic of innovation. Innovation is a difficult subject to address because it is believed that innovation is a characteristic that either exists or does not. Mr. Gaynor's book put structure to it and describes ways that organizations are formally, even if unconsciously, opposed to innovation and how it can be remedied. The first chaper should be required reading and the chapter on the "Innovation Prevention Department" would be funny if it did not point out painful realities. A keeper.

Rating: 5 stars
Summary: Excellent text on innovation
Review: This text is a great treatment of the topic of innovation. Innovation often seems as a random event or personal characteristic. Mr. Gaynor's book describes a more structured framework by which innovation can be approached, encouraged, and fostered. It describes how organizations can be formally, although possibly unconsciously, resistant to innovation in products and processes. The first chapter is required reading and the chapter on the Innovation Prevention Department would be funny if it did not ring so true. A keeper.


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