Media Semiotics: An Introduction

Rating:
Summary: A start
Review: A good intro for those who haven't read any semiotics or structuralism, but it will be boring for those who have read some of the theory. The main problem with the book is that the author is British and uses examples of British TV shows and magazines that the non-British (i.e. American for myself) reader will not be familiar with. One can still get the basic point of his examples, but it might have been better to use sources that were not so geographically isolated.