Marketing for Hospitality and Tourism

Rating:
Summary: Excellent for students worldwide
Review: As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

Rating:
Summary: Great for Marketing Beginners
Review: Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Rating:
Summary: wow!
Review: The layout and format of this book was very easy to follow!