The Publishing Game: Bestseller in 30 Days (The Publishing Game)

Rating:
Summary: Selling What You Write
Review: THE PUBLISHING GAME is a wonderful outline for anyone struggling to sell a recently-published book. Fern Reiss's 30-day plan is full of well-conceived ideas that promise to work well if they are followed. For those who self-publish, this book gives advice on everything from how to get your ISBN to how to deal with the big distributors, Ingram and Baker & Taylor.
Reiss advises writers to enter their books in contests. Books with "award-winning author" on the front attract sales. She tells about opportunities to sell serial rights to magazines. Over and over again she points out different avenues to generate more sales.
This book is worth the purchase price if the buyer uses it only for the addresses and Web sites it provides. The author also gives helpful information about her own costs and experiences in promoting one of her books. She urges the reader to get on with planning the next book.
If your book is about to be released, you will find THE PUBLISHING GAME an extremely important addition to your "how to" library. Buy it in time to follow the 30-day plan.
More than anything else, Fern Reiss makes book promotion sound like fun.

Rating:
Summary: Especially for those new to the field of publishing
Review: The Publishing Game: Bestseller In 30 Days! is a superbly presented, day-by-day, "user friendly" guide written by experienced publisher Fern Reiss for the purpose of aiding the novice publisher in applying a series of promotional and marketing techniques ranging from being featured in national magazines, to non-bookstore sales venues, to the role and uses of publishing industry awards, to print/broadcast publicity campaigns, to author speaking tours, to self-syndication, to the utilization of email newsletters, and more, which would aptly service to increase sales of self-published and small-press published titles. A solid, practical guide offering tips, tricks, and techniques as well as a useful structure by which to undertake the tactics that most other "how-to" books on publishing offer in only broad, general terms rather than specific daily activities. Informed and informative, The Publishing Game is very highly recommended as essential, basic reading, especially for those new to the field of publishing.

Rating:
Summary: Outstanding promotional game plan!
Review: This is a great book loaded with lots of great ideas on how to promote your book--and turn it into a best seller.

The author outlines in clear terms what it takes, step by step to make your book a best seller. I like the fact that she is so down to earth and practical for example she includes the approximate costs of each strategy, so there are no surprises later on.

I highly recommend any author who is looking to take his or her book from going "no-where" to "some-where" to follow Fern game plan today!

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated