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Rating: 
Summary: Saleh Ali Al Kharraz, Saudi Aramco, Hull Univ. Student
Review: The book is very useful for all scholars as well as professionals. This book is an excellent reference and I am happy to have it in my home library. I will be having an exam on Strategic Management on Wednesday 08/08/2001 at 17:00 PM Saudi Arabia Time. Part of the exam will be on the Pharmaceutical Industry Case Study in the book. Would you help me in this regard? Would you send me a brief about the case and how it is applicable in regard to Five Forces and Business Environment?Thank you very much.
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Summary: An excellent introduction to Strategic Management
Review: This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject. The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc).
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Summary: the grammar of the book is very confusing, unclear
Review: we have to study this book
(unfortunately) for Strategic Management which I see very unnecessary for 3rd year in Tourism Management. the book sucks! the sentences are not good structured and some subjects are not clear. i wouldn't recommend this book to anybody. I like to read books written by American authors.
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