Pocket Pal

Rating:
Summary: The Authoritative Introduction to the Graphic Arts
Review: Since it was first published in 1934 the Pocket Pal has been THE reference for the printing trade. Whether you were an artist, designer, advertiser, student, buyer, or an actual printer, this book usually had the practical and up-to-date information that you needed.

You have the entire history of printing here, from letterpress to lithography, gravure, screen printing, and flexography. Two new sections have been included on electronic pre-press systems and quality control.

The major sections included are: history, the printing processes, type and typographic imaging, copy preparation, art preparation, graphic arts photography, film assembly and imposition, electronic pre-press systems, platemaking, printing, quality control, binding, paper, printing inks, graphic art terms, and International Paper printing papers (the Pal has always been published by International Paper.)

Whether you are interested in the history of printing, looking up a specialised term like "quoin" or "em", proofreader's marks, or color separations, then this book is for you. Just starting out in the printing trade? - impress your boss by actually learning the fundamentals of the art. This really is as close as you get to a printer's bible.