Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

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Summary: Become Media Literate
Review: This is a great text about understanding media in all its forms. The reading was little complicated but when Dr. Baran explained what it all meant, I became more involved in media ranging from print to the internet. If you want to understand the media and how business, such as advertising, uses this it's a real eye opener. Read this book! It'll make you think about how our world is working right now.