Speaking to Persuade

Rating:
Summary: A practical guide to persuasive speaking
Review: The fundamental premise of this book is that persuasion is not only inevitable, it is so important to a democratice society that we should learn how to do it right. The book is useful for students, business managers (real and aspiring), broadcast personalities, lawyers, and political analysts.

The book traces the beginnings and theories of persuasion, demonstrates how to think critically about issues, how to predict and refute opposition, and how to adapt basic persuasive techniques to business, sales, and legal contexts.

The author's clarity and use of examples enable the most untutored public speaker to present skilled persuasive presentations.