Public Opinion

Rating:
Summary: Goes beyond public opinion and into social constructs
Review: I read the book for the first time as a student of public opinion in Singapore where the issue, because of government policies, is very restricted and controlled.

The book gives the reader the possibility to comprehend public opinion from a wide range of topics (form political to historical, sociological and even psychological). It provides with plenty of examples, theories and studies done by the leading experts of leading universities where public opinion is studied, and, at the same time it explains the four W of such theories. It carries the reader from the meaning of public opinion to the impact of it in the construction of society, policies, social norms, religions, etc. It is concrete, profound and easy to read, as well as amazingly interesting.