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Rating: 
Summary: Excellent advice from Lionel Sosa.
Review: Mr. Sosa's book was such a joy to read and impossible to put down.To boot, there's nothing out there quite like it. Bold! Bolder! Boldest!
What's most impressive is Sosa's boldness in talking about the "unspoken" mindset and tendencies of the Latino experience, especially as it relates to our growing presence in the American workplace. My emotional experience.
At moments taking offense, I was quickly compelled to examine myself, realizing that at least in my case, Sosa was right on target and that I too had *certain* tendencies in my thinking and sense of self-worth, even though I am a 2nd generation U.S. Hispanic and well assimilated. How it reads.
It is a gift to put down on paper one's emotional and spiritual experiences and find how interdependent they are. Rather than alienate the reader with over-the-head, academic delivery, Sosa's conversational, old-friend style sprinkled with Spanish words and dichos (sayings) make the reader feel muy en casa (right at home) and get right to the heart of the matter with good timing. Ahora si!
Let this be a challenge to other prominent Latinos, as well as to the Hispanic media, to *freely* share the experiences of *all* Latinos--well-known and otherwise--in print and electronic media so that both we and our children are moved to act on our futures--ahora mismo (right now)! We have so much to gain and even more to share. Nydia Cabello-Teter
Amorcitos Greetings
greeting cards that hug the border(tm)
Rating:
Summary: MARCH ON AMIGOS!
Review: An insightful book that brings to surface the traits and characters of Hispanics that are detrimental in some respects but an asset in other situations. Mr. Sosa voices the ever-increasing philosphy of the Hispanic that wants to succeed in business as any other Anglo strives to succeed. Finally a book that expresses what I have always believed. A 'MUST' read for any Latino who wants to understand why he believes and thinks different than their "madre" and/or "padre".
Rating:
Summary: Read it if you are a minority!!
Review: Mr Sosa has a brilliant message. You can succeed even though you may belong to a minority or 'disadvantaged'. Although, he shares the Latinos' experiance and the Americano dream, his story is applicable to anyone who has persistence and determination to succeed. I live in a city state where most of us come from immigrant origins and have thrived. Mr Sosa's practical and sound advice in the book is something you can immediately put to use.
Rating: 
Summary: Disappointing
Review: The book follows the typical self-help recipes: positive attitude, self-appreciation, hard work, etc. But it starts flopping when it attempts to bind those recipes with sociocultural subjects. For example: the Spanish spoken in certain regions is, according to Mr. Sosa, inherently servile (by the way, not so with English or Portuguese????). Negative behaviors, he essays to explain through ... anthropology and anti-hispanist slogans. The only real asset of the book is that, when you are done reading it, you are left totally determined to succeed in life, if for nothing else, to prove Mr. Sosa that renege one's cultural inheritance is not the way.
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Summary: An "open door" to how to succeed in business and life!
Review: This is not only a "business" history lesson on the fastest growing population segment in the US - it is a lesson on how we all can enjoy the fruits of our labor through self motivation, taking the ultimate risks (and never looking back), careful introspection of our roots, learning from parental guidance and accepting the thrill of every victory, day-by-day. You don't have to be Latino to appreciate Lionel's thrill in living everyday as the most important day in his (and his family's) life.
Rating:
Summary: The voyage begins here
Review: When I started to read this book I knew right away that this man had the answers I was searching for. He is on target with what it takes to make it the present US economy. I not only gained knowledge, I gained pride in my culture. I highly recommend it.
Rating:
Summary: The voyage begins here
Review: When I started to read this book I knew right away that this man had the answers I was searching for. He is on target with what it takes to make it the present US economy. I not only gained knowledge, I gained pride in my culture. I highly recommend it.
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