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Rating: ![5 stars](http://www.reviewfocus.com/images/stars-5-0.gif) Summary: GREAT training and study manual Review: "Gossip" has no place among the true professionals in this field, despite the comments from another reviewer on this book listing.Instead, turn complainers into satisfied, loyal customers. This book is a very valuable and useful guide highlighting skills for managers and call center employees. Anyone involved in any way with a career related to telephone marketing methods will benefit from the discussions in this Business Desk Reference. It is a quick and handy guide for any manager or business owner, too.
Rating: ![1 stars](http://www.reviewfocus.com/images/stars-1-0.gif) Summary: Obsolete Review: I am new to the 'home office' concept of working. A critical success factor in this setup, where face-to-face human interaction is minimal, is to have powerful telephone skills. I found that the book is obsolete and does not cover modern-age telephone techniques including the following : - Effective Conference Calling - Effective Technical Presentations on telephone - Effective 'Bridge Calling' - leaving effective voice mail messages - Telephone Etiquettes - Mobile Phone techniques - Controlled Gossiping - Getting past the secretary to the Boss Instead, the book digresses into normal sales techniques and telemarketing techniques, contradicting with the book cover : 'guide for manager or business owner'. The book can better be retitled as 'elementary telephone skills for telemarketers' I am disappointed.
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