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Selling Project Management to Senior Executives: Framing the Moves That Matter

Selling Project Management to Senior Executives: Framing the Moves That Matter

List Price: $70.95
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Product Info Reviews

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Rating: 1 stars
Summary: Still left searching
Review: I bought this book because I am searching for the answer to "why is it so difficult to get decision-makers to understand the value of professional project management?"

What I got was an unorganized long-winded thesis; chock full of repetitious statements, surveys and references; leaving the reader to draw their own conclusions.

My opinion, this book is nothing more than an overpriced "tease" to a very important topic. If there was ever a book and topic that needed a sequel, this is it!

Rating: 5 stars
Summary: Wonderful research
Review: I respectfully disagree with the two reviews posted. This was academic based research and provides information to those of us looking for the next steps in project management. Academic research does not provide the silver bullet that is so desperately wanted. However, it provides the background and sound grounding that allows senior project managers to develop new practical applications based on supportable research. A must read for those who are beyond the nuts and bolts of project management theory.

Rating: 1 stars
Summary: Overpriced waste of money
Review: This reads like a PhD thesis. Woefully short on understandable and useable detail but chock full of references and long-winded explanations of their research methodology. General texts on selling to senior management will give you better information at a much more reasonable price.


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