Start Up: An Entrepreneur's Guide to Launching and Managing a New Business

Rating:
Summary: Bravo!
Review: I am the author of "Thinkertoys (A Handbook of Business creativity)" and "Cracking Creativity (The Secrets of Creative Genius" and, consequently have always been interested in the creative art of entrepreneurship. This book is Superb! Bravo to the author.If you are thinking about becoming an entrepreneur, this book is the only book you'll need. Buy it today. It may be the best investment you ever make.

Rating:
Summary: Bravo!
Review: I am the author of "Thinkertoys (A Handbook of Business creativity)" and "Cracking Creativity (The Secrets of Creative Genius" and, consequently have always been interested in the creative art of entrepreneurship. This book is Superb! Bravo to the author.If you are thinking about becoming an entrepreneur, this book is the only book you'll need. Buy it today. It may be the best investment you ever make.

Rating:
Summary: Encouraging lessons from an entrepreneur veteran
Review: Many of the startup books I've read lately are dry and cautious. While not very technical, I enjoyed this one because of its encouraging narrative, basic lessons and many real-life examples. As a veteran of four startups myself, I am continuously amazed at how most problems encountered in startups arise from very basic sources that should have been taken care of on day one and are obvious to everyone except those involved. Stolze has the good sense to document such basic ideas as "Pick a leader from day one" or "Know something about your potential market before launching a company." This is a good text to remind you of basics and also provides encouragement for those who may be initially afraid of taking the risks necessary to create their own startup.

Rating:
Summary: Superb handbook for avoiding startup company mistakes!
Review: This book provides an excellent road mapfor the budding entrepreneur. While the authorclearly sets out rules of the road for success, he also is very forthright in describing the main pitfalls for a startup company.