Age of Innovation, The: Making Business Creativity a Competence, Not a Coincidence

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Summary: CREATIVITY CAN BE CONVERTED INTO COMPETENCE
Review: Twenty-first century is the age of innovation.It is important to know how to meet the challenges posed to innovation management.Felix Janszen in this trendsetting book tells you how to do it.The most brillint spot of the book is that it is based on the latest research in the fields of biotechnology,information technology,bio- informatics and combinatorial chemistry.The book describes the concepts of new product development(NPD) and new business development(NBD) with great clarity and takes the reader to the basic processes of innovation through these concepts.It illustrates graphically the seven generic processes .Starting with the management and decision making process,it goes to prototyping to knowledge generation,acquisition and exploitation process.It then moves on to the generation of ideas process,team building and finally to the two stages of implementation I was quite fascinated by the four phases of team formation which are forming,storming,norming and performing. It was interesting to know how the generation of new ideas is hindered by a critical attitude while generation of new knowledge is facilitated by the same.The book has opened new frontiers of knowledge for me and for the first time ,I have been able to understand the need,meaning and importance of innovation in business and life.IT IS A MUST READ FOR ANYONE INTERESTED IN DEVELOPING THE COMPETENCE OF INNOVATION IN BUSINESS AND PROFESSION.