Vault Career Guide to Marketing & Brand Management (Vault Career Guide to Marketing & Brand Management)

Rating:
Summary: Pretty basic material
Review: This book is only average at best. It's a small, thin book, and many of the chapters are filled with very generic interviewing and resume advice that I'm sure you could find in any career advice book.

As far as the marketing/brand mgmt specific info, I did not see anything here that was mind blowing or that you wouldnt be able to otherwise find on the internet. I suspect Wetfeet's guide would probably be just as general and elementary.

Basically, these kind of books are only good if you know nothing about marketing and brand mgmt and are too lazy to search for the information on the internet.