Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses

Rating:
Summary: Winning Market Leadership
Review: Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!

Rating:
Summary: A refreshing new book on strategic market planning
Review: This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.