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Rating: Summary: A MUST Read if You Want to Become a Broadcast Journalist Review: I, just like most broadcast journalists, went into the field to expose injustice and make a difference for those who did not have a voice. What I didn't know, until I read this groundbreaking book is how TV ratings, the money brought in by advertising dollars as a result of those ratings, and how sensational stories played a much larger role in what stories are aired to the unknowing public. I was disheartened, as many journalists are today. This book also exposed how unstable broadcast journalism is in terms of a secure job. Linder explains how a network can simply buy out your contract, and replace you. That's why you will see a face on the 6:00 news and three months later they're not in your viewing area. They had to find a new position, in a smaller, or sometimes if they are fortunate, a larger market. This book is crucial to learn about the true ins and outs of this business. What many do not realize, is that News is a BUSINESS. If you have a voice, and want your opinion heard, become an author, or a commentator, because a journalist cannot get involved in the story. That's the number one rule in ethical journalism. The job is to report both sides of the story, period. Additionally, this insightful book teaches you exactly what you need to do to get a broadcasting job to begin with. Ken Linder did such an outstanding job explaining the true gist of the business, that I became an author instead. I am deeply grateful to him for writing this book. It is packed with information that is difficult to find at best. Thank you Ken, your book deserves 10 stars! From my heart, Barbara Rose, Author, If God Was Like Man, and Individual Power: Reclaiming Your Core, Your Truth, and Your Life.
Rating: Summary: A MUST Read if You Want to Become a Broadcast Journalist Review: I, just like most broadcast journalists, went into the field to expose injustice and make a difference for those who did not have a voice. What I didn�t know, until I read this groundbreaking book is how TV ratings, the money brought in by advertising dollars as a result of those ratings, and how sensational stories played a much larger role in what stories are aired to the unknowing public. I was disheartened, as many journalists are today. This book also exposed how unstable broadcast journalism is in terms of a secure job. Linder explains how a network can simply buy out your contract, and replace you. That�s why you will see a face on the 6:00 news and three months later they�re not in your viewing area. They had to find a new position, in a smaller, or sometimes if they are fortunate, a larger market. This book is crucial to learn about the true ins and outs of this business. What many do not realize, is that News is a BUSINESS. If you have a voice, and want your opinion heard, become an author, or a commentator, because a journalist cannot get involved in the story. That�s the number one rule in ethical journalism. The job is to report both sides of the story, period. Additionally, this insightful book teaches you exactly what you need to do to get a broadcasting job to begin with. Ken Linder did such an outstanding job explaining the true gist of the business, that I became an author instead. I am deeply grateful to him for writing this book. It is packed with information that is difficult to find at best. Thank you Ken, your book deserves 10 stars! From my heart, Barbara Rose, Author, If God Was Like Man, and Individual Power: Reclaiming Your Core, Your Truth, and Your Life.
Rating: Summary: THE MASTER OF EXPLAINING WHAT THE BROADCAST WORLD IS ABOUT. Review: There's The Master of the Universe, The Master of the Dance, The Master Class, and I'm not comparing Ken Lindner and his book to either - but, if broadcasting is your arena, and you're looking for a master agent/consultant/expert - no book and agent could be any more the master.
Rating: Summary: Great insight into the tv news biz Review: This book presents insights into the world of how tv stations make decisions on news coverage, talent, how bad those decisions can be, and sheds light on how few stations there are that actually do a good job of it. It is also interesting to find out how many unhappy tv journalists there are out there. He offers solutions as to how to make your tv career more fulfilling, and that was valuable. I would recommend it for people in the tv industry, but for the average person who doesn't know the ins and outs of tv, it's not very useful.
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