Broadcast/Cable Copywriting, Seventh Edition

Rating:
Summary: The only book I kept from Grad School
Review: Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.

Rating:
Summary: The only book I kept from Grad School
Review: Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.

Rating:
Summary: Is a bit out of date...but so are soda fountains....
Review: Peter B: Is a briliant man... who is surrounded by some problematic "peers." His text is, and should be, the standard for copywriters, but the lack of marketing will make it a hand-maiden to other texts...