Managing the Demand Chain

Rating:
Summary: Fantastic Book on Demand-Chain and Market-Based Operations
Review: I had the pleasure of discovering "Managing the Demand-Supply Chain" at a book store in Seoul, Korea. What luck!!! The authors provide a wealth of knowledge that is immediately implementable. When so many business books merely serve as "sales pieces" for their consultant-authors, it is sometimes surprising to find one that is actually actionable. I highly recommed this book to anyone interested in market-based management and value-chain management. [One note of caution: This book is ALL business. In otherwords, it can take a little "work" to read through a small number of dry and technically written sections. However, I think you'll agree with me when I say that it is more than worth the effort.] Two thumbs way up!!