Rating: 
Summary: A very useful and thought-provoking book
Review: This is a very worthwhile book. Robinson and Stern have by their large amount of case studies the required experience to write this sort of textbook. It is practical and yet not; it explains in a comprehensible way what factors drive creativity and how these should be promoted. However, since creativity is situated and individual, there is no universal recipe and those who come looking for a checklist will be disappointed. Providing examples from real life is usually fine but when done to the extent exercised in this book it gets overly wordy. The authors overdo it slightly in their attempt to prove their points, but I guess it is something you can live with.
Rating:
Summary: A Good Reaf!
Review: You can improve your company's performance by increasing creativity and fostering employee innovation. Most creative acts are unexpected. Therein lies your company's creative potential. A company is creative when its employees do something new and possibly useful without being directly shown or taught. Creativity can and should happen in every organization, including companies with highly standardized procedures. While creativity is intangible, you can see the results of it in your company's improvements and innovations.The first five chapters provide an overview of creativity, outlining the six essential elements that creativity requires. In the following chapters, the authors detail the six elements, provide several case studies to illustrate their points and show how to achieve each aspect of creativity. This is a useful book for any executive who wants his or her company, and the people in it, to realize their full creative potential. We at getAbstract recommend this book to managers and executives in any industry.
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