Revenue Management

Rating:
Summary: A good book to start with...
Review: A good book to start with Revenue Management. Nothing too complicated, some vague, wordy spots though. Useful to understand the notion of Revenue Management.

Rating:
Summary: A really good read
Review: After reading the book, I've begun to see the opportunity for revenue management everywhere--from my local car wash to Broadway shows. These concepts can benefit consumers and producers. Its refreshing to read a business book that has a win-win message. The book is very easy to read, and some of the case stories (like American Airlines vs. PeopleExpress) read like a good adventure story.

Rating:
Summary: Just consultant's sales presentation in book form
Review: This book doesn't do much to explain revenue management beyond oversimplified results and glossed over examples. It discussed neither strategy nor tactics in any way that was fulfilling

Rating:
Summary: Lots of "why," but no "how to"
Review: This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.

Save your money. I wish I had.

Rating:
Summary: Revenue Management: A Hard Core Book for Knowledge
Review: This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great.

The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies.

The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful.

This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.