On the Art of Writing Copy, Third Edition

Rating:
Summary: Terrific resource for copywriting, a must-have
Review: Of all the books I've read on the art of writing copy that sells, this is one of my top 5 (along w/E. Schwartz' Breakthrough Advertising, Caples, Ogilvy, etc).

The author reveals absolutely brilliant insights into crafting useful copy, it's very readable and uncovers advanced, specific tips on writing and crafting superb copy.

Most of the copywriting books are decent, few ascend into the realm of "ok I'm going to start using this today to make better salesletters" ... this is one of those that belongs on every admans' desk.

Great job on it, I recommend it to all my students at the online Copywriting University.

Ken