Publicize Your Book!: An Insider's Guide to Getting Your Book the Attention It Deserves

Rating:
Summary: An Indispensable Guide to Publicity Written for Authors
Review: This book will help even experienced authors improve the results they get as they work with their publisher's publicity department. It is written by someone who knows the field inside and out, and that expertise shows. This book tells you not only what you should do to improve your sales, but also what you should not, and then it explains how to do it.

It is aimed primarily at the author who is with a larger publisher, but could apply equally well to the self-published. It tells you how to do great print, radio and television campaigns, with and without help from a free-lance or in-house publicist. There are examples of the materials and techniques, as well as advice on realistic goals to set, help to ask for, and tools to acquire.

If you are an aspiring or published author, or if you are involved in publicity for any publisher, you really SHOULD own this book.

Rating:
Summary: This author knows her stuff
Review: This is a great resource for any writer. The author obviously has a good deal of experience in the topic of book publicity and demystifies "publisher's speak" in regards to midlist and new writers. The information will help authors understand the publishing process and how to work well with publicists, editors, and marketing people.

The entire book underscores the realization that today authors need to be in charge of their own destiny. Even if an author is signed with a large publishing firm, he or she still needs to be active in marketing their book. And this includes preparing a marketing plan from even before the book is published.

While much of this information was geared toward writers published with a traditional publishing house, as I self-published writer I also found valuable information that I can incorporate into my own marketing plan. The author addresses the proper way to approach print markets, radio, and television (even giving realistic info on approaching that holy grail called THE OPRAH WINFRY SHOW). This book provides valuable websites, contact ideas, as well as templates for press releases and pitch letters.

From the author of The Difference Now, A New Dish, and At the Coffee Shop.