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Summary: A chain reaction of great ideas
Review: As the author of 23 wedding books, I'm promoting many titles at once. What's wonderful about this book is the wealth of ideas, the true 'insider secrets' that work in the real world, and the way the author's concepts immediately spark additional ideas. I filled up an entire legal pad with brainstorming ideas inspired by what I read in this book, and with the help of my publicist, we've already achieved amazing, amazing results. I couldn't possibly be more pleased.
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Summary: The best one out there
Review: Because I'm a first time author, I've read several of these kinds of books about publicity and marketing in an attempt to educate myself about the business of writing. So far, Jacqueline Deval's book is the best. I didn't feel overwhelmed or discouraged after reading it (as with some other books out there); instead, I felt inspired, informed and eager to get started on my marketing plan. The author puts forward her ideas and suggestions very clearly, and conveys an encouraging tone to the reader. It's still very current (published April 2003), so the web sites listed in her book are easily accessible, and the information is up to date. I recommend this how-to manual over any other book of its kind on the market.
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Summary: Fabulous! Truly fabulous !
Review: First time out, or published author this book is for you. I've managed to get books onto the New York Times Business list, as well as the Wall Street Journal and Business Week lists, but if I'd had this book, I'd have hit #1 every time. Although on the edges, I've been close enough to the New York Publishing Scene to know the name Jacqueline Deval, and to know she is a legend. When I saw she had written this book I rushed to get a copy and it is easy to see why Publishers Weekly gave it a rare and coveted RED STAR review. It's going to be Christmas in May for all my author friends --- I'm buying a copy for each of them!If you're serious about selling your book click the "order now" button, or rush out and get a copy. This book has it all. Thank you Jacqueline Deval. I predict Publicize Your Book will become an instant classic.
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Summary: Is this what made Mark Reed's SOMETHING DIFFERENT bestseller
Review: Great book--Are you the one who made Mark Reed's novel SOMETHING DIFFERENT!!! a bestseller?
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Summary: Absolutely the BEST book on the subject.
Review: Having just had the best book of my career--The Joy of Digital Photography--published and wanting it to do well, I spent a lot of time researching the subject of book promotion. The way I feel, any book that offers even a single useful tip is probably worth the cover price and if that is true, then Deval's book is worth a fortune: it is literally dripping with interesting and practical information. The 30 or so pages on "Resources" (which cover great web sites for finding newspapers, radio stations, book fairs, etc.) will save you dozens of hours of often frustrating online or library research.
Jacqueline Deval's description of the in-house promotion process is invaluable--you simply won't find a better description anywhere (and incidentally, I don't know the author and never heard of her before buying this book). Almost every detail of what she describes is something I've encountered with the in-house promotion for my latest book. In fact, it's a bit unsettling just how accurate her descriptions are.
One of the things I like best about this book, in fact, is that it is written to promote books that are being published through normal mainstream publishers. Many promotion books are written for self publishers--and those publisher/authors will certainly find this book more than useful--but there are fewer books written for traditionally published books. This book takes you inside the promotion departments of the biggest publishers and there is not a single page that is not overflowing with great information.
The chapters on "Internet Marketing" (she should probably change the name to "Online Marketing" which sounds more modern) and how to "Set up Your Own Publicity" are terrific.
Listen, publishers will promise you the world when it comes to book promotion and they will deliver what they can--but you cannot sit back and wait for your book to hit the bestsellers list: you must work the promotion game for yourself. And the more you know about which promises they are able to keep and which ones are going to fall through the cracks, the better off you are. This book is the best education you'll get (other than going through the process itself!).
Let me put it this way: if you are having a book published,currently writing a book or self-publishing a book, spending $15.95 on Deval's book will save you hundreds and hundreds of hours of work and no doubt help you make thousands of additional book sales.
The one thing I wish she had included more of are actual anecdotal examples--good case histories. She includes a few, but I would like to see more--many more.
My new book is The Joy of Digital Photography (Lark Books) and it's a wonderful and fun book on taking digital photos--but if no one knows about it, they won't buy it. Promotion is what it is all about. Market, market, market.
And incidentally, no matter who your publisher is, begin asking questions about promotion before you sign a contract and get as much as you can in writing. This is YOUR book and YOUR life and YOU have a right and an obligation to ask these questions.
Jeff Wignall, author, The Joy of Digital Photography.
Rating:
Summary: Comprehensive while NOT Exhaustive
Review: I put off starting Jaqueline Deval's "Publicize Your Book" as long as I could, and much to my surprise, this is the first instructional/How-to book I have read cover to cover. The style is straightforward and easy to read. Not too long and not too short, with just the right amount of asides for me to understand the details and apply them to my genre. I am a first time author of a gift book, and found Deval's guide covered book publicity as well as the parts of publishing relevant to publicity. Just what I needed. After many months of trying to understand both the industry in general and my publisher in particular, I wish this book came out a year ago.
Michael Duranko, Bootism: a shoe religion
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Summary: Great Book!
Review: If you are looking for a book filled with many ideas on how to sell more books-this is the book for you. Some of the ideas will cost money, others are basically cost-free to implement. Please note: The greatest method to improve you book sales (promotion) is YOUR imagination. You have to use your creativity. You have to improvise many of the ideas in this book to best suit your needs. So put on your thinking cap and get to work! The truth is, the greatest way to make your book a runaway best seller is by word of mouth. You have to create a great product, a book that people will LOVE. A book that they will love to tell their friends about. Once you have people talking, you don't need to do any more work-they will sell the book for you. Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
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Summary: Bravo! This is a great book
Review: Jacqueline has written a clear, and easy to read book on publicity. Lots of great tips- and wonderful information for all authors. A wonderful addition to all of the other books out there on publicity (including mine) Well done! Go get this book Rick Frishman. Pres of Planned TV Arts (www.plannedtvarts.com)
co author of Guerrilla Marketing for Writers, Guerrilla Publicity and Networking Magic.
Rating:
Summary: Comprehensive while NOT Exhaustive
Review: Originally reviewed on May 29, 2003
I put off starting Jaqueline Deval's "Publicize Your Book" as long as I could, and much to my surprise, this is the first instructional/How-to book I have read cover to cover. The style is straightforward and easy to read. Not too long and not too short, with just the right amount of asides for me to understand the details and apply them to my genre. I am a first time author of a gift book, and found Deval's guide covered book publicity as well as the parts of publishing relevant to publicity. Just what I needed. After many months of trying to understand both the industry in general and my publisher in particular, I wish this book came out a year ago. Michael Duranko, Bootism: a shoe religion
www.bootism.com
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Summary: Superbly reflects experience-based "know how"
Review: Publicize Your Book!: An Insider's Guide To Getting Your Book The Attention It Deserves by Jacqueline Deval (Publisher of Hearst Books and former director of publicity for several publishing houses) is a solidly presented "how-to" guide to getting the word out about a new book. The issues and topics range from the basics of crafting a marketing plan; to forming press materials; to setting up and conducting publicity tours; to giving a great interview; and even how to get on "The Oprah Winfrey Show". An excellent primer that superbly reflects the experience-based "know how" of author, publisher, and book publicist Jacqueline Deval, Publicize Your Book! should be considered "must" reading by anyone who aspires to be commercially successful as an author and/or publisher in today's supremely competitive publishing industry.
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