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Rating: 
Summary: Lauterer is a journalist you need to know...
Review: Jock Lauterer is one of the best journalists that I've ever met. Don't let the fact that he focusses on small town newspaper work fool you...he has a wealth of knowledge to share with this book that ANY sort of young journalist should read about.I am fortunate enough to be one of Lauterer's students at the University of North Carolina at Chapel Hill, and he has proven to be a true inspiration. His dedication to his work is absolutely contagious!
Rating:
Summary: Lauterer is a journalist you need to know...
Review: Jock Lauterer is one of the best journalists that I've ever met. Don't let the fact that he focusses on small town newspaper work fool you...he has a wealth of knowledge to share with this book that ANY sort of young journalist should read about. I am fortunate enough to be one of Lauterer's students at the University of North Carolina at Chapel Hill, and he has proven to be a true inspiration. His dedication to his work is absolutely contagious!
Rating:
Summary: Bijou
Review: This is a little treasure for any journalist. Upon returning to the field after a 30-year sabbatical, Lauterer's 1st Ed. of same title became my "refresher" textbook -- and much more. It reinforced my own sense of ethical responsibility, which Lauterer describes in terms of human decency. Lauterer, now a UNC lecturer, melds pedagogy with practical magic wrought from his own personal experience in the boonies. Holding four college degree, I have read many textbooks -- This is undoubtedly the most readable. If you have any interest in journalism, you'll find this a worthwhile read.
Rating:
Summary: Bijou
Review: This is a little treasure for any journalist. Upon returning to the field after a 30-year sabbatical, Lauterer's 1st Ed. of same title became my "refresher" textbook -- and much more. It reinforced my own sense of ethical responsibility, which Lauterer describes in terms of human decency. Lauterer, now a UNC lecturer, melds pedagogy with practical magic wrought from his own personal experience in the boonies. Holding four college degree, I have read many textbooks -- This is undoubtedly the most readable. If you have any interest in journalism, you'll find this a worthwhile read.
Rating:
Summary: Rock solid research and advice to aspiring publishers.
Review: This is a terrific book for any aspiring publisher considering trying to improve their community by starting a weekly newspaper. As a former magazine publisher and journalist for a Gannett-owned weekly newspaper I can speak with some authority regarding this book - buy it, read it, ponder it, then read it again and again. Jock Lauterer writes from experience and does a great job on getting you to understand the world of local news reporting - there is no comparison with the media giants so forget about lumping yourself with greats such as Dan Rather or Walter Cronkite or Barbara Walters. At the community level, though, it is you who will be setting the agenda that will evolve into next year's headlines! Actually, every once in awhile you will be the first to report on something that later does become of national interest - in 1980 the little paper in Powell, Wyoming reported of the discovery of a long-thought extinct Black-footed ferret near Cody, Wyoming. In 1990 I wrote a small blurb regarding Iraq's invasion of Kuwait that became the defining and deciding issue of a congressional campaign in Oregon. You will especially appreciate the lessons learned described in Chapter 20 - Two case studies of community newspaper start-ups. Lauterer gives a good narrative on two occasions in which he started community newspapers - one a stunning success, the other less successful but not at all a failure. His honest appraisal of the latter serves as a good reminder to anyone thinking about trying to invest their life savings and their soul in their ideals - Bill Anderson.
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