The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (The Hampton Press Communication Series (Mass Media and Journalism Subseries).)

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Summary: Should be taught in every media program.
Review: An excellent, insightful and indepth book that should be taught in every media communications program. The author of "The Ulitimate Assist" was given the "Ultimate Access" to the top brass of the NBA and NBC. Quality stuff.

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Summary: An Extemporaneous Work Of Art!
Review: I cannot speak well enough about the author or his book! Dr. Fortunato has combined both brilliance and enthusiasm into his book, The Ultimate Assist. If anyone has ever been interested in topics ranging anywhere from the NBA to the mass media, this is no doubt the ideal text to own. Dr. Fortunato currently has a Ph.D. in Communication from Rutgers University, and an M.A. in Communication and B.A. from William Paterson University, and has successfully created a fascinating non-fiction work that depicts the NBA as it is today; the Ultimate Assist is a definite page-turner. With fascinating interviews, unlimited knowledge, and the greatest passion, The Ultimate Assist is no doubt a book that everyone should own a copy of.

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Summary: The Ultimate Assist
Review: I did not like the NBA when I picked up this book, but after
reading this well written document. I found myself respecting its tremendous progress.

Thanks to John Fortunato for putting this together and helping
us understand the behind the scenes NBA world.

It is a MUST READ for basketball fans of all ages.

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Summary: smooth read
Review: I found the Ultimate Assist to be very insightfull. Fortunato presents the facts in a very smooth enjoyable way. An excellent read for any N.B.A. fan

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Summary: What Goes On Behind The Scoreboard...
Review: Not only did I enjoy this book, but I enjoyed the professor as well. The Ultimate Assist is a great way to get a feeling for what goes on behind the scenes in the sports media industry (especially in the NBA). The book provides insightful quotes, interesting graphs and polls, and reflects the true essence of Mr. Fortunato's intelligent and great personality.