Effective Health Risk Messages : A Step-By-Step Guide

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Summary: new ideas
Review: New ideas for behaviour change specialists. Quite a lovely book.

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Summary: Wonderful Resource!
Review: This book is a wonderful, practice resource for international development staff. Intuitively appealing, it gives good advice on campaign materials development. Most appropriate for non-researchers; great for field staff.

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Summary: need more like it
Review: This is a great book. It is easy to understand and use. We need more guides like this.