Mtv: The Making of a Revolution

Home :: Books :: Reference

Arts & Photography
Audio CDs
Audiocassettes
Biographies & Memoirs
Business & Investing
Children's Books
Christianity
Comics & Graphic Novels
Computers & Internet
Cooking, Food & Wine
Entertainment
Gay & Lesbian
Health, Mind & Body
History
Home & Garden
Horror
Literature & Fiction
Mystery & Thrillers
Nonfiction
Outdoors & Nature
Parenting & Families
Professional & Technical
Reference
Religion & Spirituality
Romance
Science
Science Fiction & Fantasy
Sports
Teens
Travel
Women's Fiction

	Mtv: The Making of a Revolution
	List Price: $22.95 Your Price:

Product Info

Reviews

Description:

Since MTV is a purveyor of primarily ahistorical and context-free broadcasting, it is easy for media aficionados (and certainly sophisticated business people) to turn their noses up at a book with this title. But in fact, this is a great book about the building of one of the world's most successful businesses. Replace the names of the various rock-stars with "respectable" commodities (like automobiles, chicken parts, bits or widgets), and there are great lessons to be learned about how innovative businesses generally, and innovative broadcasting specifically, are created in this millennial era. Recommended.