The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media

Rating:
Summary: Womens images on magazine covers - more than surface meaning
Review: After obtaining some old women's magazines from the 1900's, I wanted to learn more about drawings of women which graced these magazine covers. I also wanted to understand why illustrations were used far more often than photos, even after photos were used for the ads within the magazines themselves.
This book was just what I needed to understand not only what the illustrators were trying to say about women's roles at the time but about how so many of these images and stereotypes of the "ideal" woman still permeate our magazines (and culture) today. If you've ever doubted that "what goes around comes around again" when it comes to women's stereotypes and ideals, reading this book may change your mind.
For those familiar with such icons of The Golden Age of Illustration as C. Coles Phillips's Fadeaway Girls or the rather sophisticated women of J. C. Leyendecker or any other artists of the time, this book will be a delight, revealing new insights about the artists visions. For those interested in social history, the book is equally engaging, showing how artist who drew cover girls for popular magazines such as Life, Saturday Evening Post and Good Housekeeping also worked for major businesses and even the government, helping to perpetuate the popular images of women throughout the culture.

Rating:
Summary: Tracing women's lives & representations: a fascinating read!
Review: As the saying goes, "Beauty is not skin deep." Of course, that doesn't matter to the American media; it would seem that in their opinion, there's no place in our society for anyone whose beauty is not evident on the surface. Moreover, the standards of beauty on television and in the print media set the bar quite high. A pretty face won't do; to be a superstar, you need to bare lots of skin, like Britney.

Thinking back to Victorian-era prudishness, when a girl's *ankles* couldn't be exposed and when a woman's place was in the home, it's hard to imagine how our culture got to this point. How did we women get to where we are today? And what relationships, if any, are there between the way we live life and the media images surrounding us?

To learn the answers to these questions and more, read "The Girl on the Magazine Cover." Kitch, a journalist and historian, presents a compelling case for women's journey from "matronly" to "dangerous but beautiful" to "cute, skinny, and sexually free." Her focus is on 1895 through 1930, a period of some of the most rapid changes in our history, when technology, early feminism, and higher education intersected. Kitch argues that one result of their intersection was the "new woman," whose liberation was quickly co-opted by the forces of capitalism and consumerism into little more than a marketing tool. (Progress, indeed!)

Note that Kitch's focus is broader than the title would imply: She devotes one chapter to depictions of African-American women, another to the crisis of masculinity faced by men in this era of change, and still another to families. Her epilogue is quite strong, drawing connections between the depictions of women in early magazines to the depictions of women on television today.

In sum, "The Girl on the Magazine Cover" is an evocative, compelling contribution to the fields of mass communication and women's studies. Kitch's arguments are sound, backed with extensive research and illustrated by well-chosen reproductions of period magazine artwork. If the media, women's rights, and/or stereotyping are of interest, then this is the book for you!